Saturday, March 26, 2011
Elizabeth Taylor White Diamonds Commercial
Taylor was a pioneer in marketing a celebrity merchandise brand. She designed fine jewelry for The Elizabeth Collection, and launched three perfumes, "Passion", "White Diamonds", and "Black Pearls", which, together, earn an estimated US$200 million in annual sales. She made Christie's auction house the primary place for selling her jewelry, art, clothing, furniture and memorabilia.
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